There’s a growing trend within the e-commerce industry: direct to consumer (DTC). In the past, companies would need to open a physical store, invest in complex websites, and spend thousands on advertising. Today, savvy solopreneurs can open a simple one-page online shop and sell directly to their social media followers. Sound too goo to be true?
One cost that hasn’t changed is the cost of storing and fulfilling physical goods in warehouses. The warehousing bill for the United States ran to $153 billion in 2018, and that’s only going to increase as we move through the early 2020s. But there’s a new solution making waves within this evolving industry – on-demand warehousing.
But what exactly does this solution entail, and how can it help small retailers compete?
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